business consulting | Current GTI Cons.

Contractor comparing markup and gross margin while pricing a job

Markup vs. margin for contractors: The pricing mistake that quietly costs you profit

A 25% markup does not produce a 25% gross margin. Learn how markup and margin affect job pricing, discounts, overhead coverage, and contractor profitability.

Samuel Andrus

Aug 114 min read

A stressed construction business owner sits at a desk, overwhelmed by operational chaos despite successful marketing. His laptop shows a rising "More Leads" graph, but his desk features a large stack of "Declined Proposals" and a calculator showing a financial loss. In the background, whiteboards highlight "Crew Overload" and "Delayed Pending Estimates," illustrating how increased advertising worsens underlying operational issues.

Why More Marketing Won't Fix Your Business (And May Actually Make It Worse)

Samuel Andrus

Jun 303 min read